In occasion of the 14th World Summit of Nobel Peace Laureates, which will be in Cape Town (South Africa) on 13-15 October 2014, EMMA for Peace, in collaboration with Miri Ben-Ari & GEDENK, the Host City of Cape Town, Nelson Mandela Foundation and the Permanent Secretary of the World Summit of Nobel Peace Laureates, will present a special concert (in the invite only) opening ceremony and campaign for inspiring communities locally and abroad for peace, under the patronage of the South African National Commission for UNESCO.
EMMA for Peace, or the Euro-Mediterranean Music Academy, for the second consecutive year, is the official artistic partner of the Permanent Secretariat of the World Summit of Nobel Peace Laureates.
Miri Ben-Ari, a Grammy award-winning violinist, UN Goodwill Ambassador of Music to the UN of Brazil and Global Brand Ambassador for Harman Kardon, will headline the concert of the 14th World Summit of Nobel Peace Laureates at the Cape Town City Hall on October 13th. Ben-Ari will has donated her performance “in honor of peace, balance and sustainability” and invited special guests Cape Town Philharmonic Youth Orchestra (Brandon Phillips, music director) and the University of the Western Cape (UWC) Creative Arts Choir (Sibusiso Njeza, choir conductor) to join the performance of her new song “Freedom” featuring Nelson Mandela; which was selected as the Official Summit theme song in honor of Nelson Mandela.
GEDENK “culture for tolerance” is documenting this special event by co-sponsoring a music video for the song “Freedom” featuring Nelson Mandela to be filmed in Cape Town with Miri Ben-Ari and directed by Kweku Mandela, Mandela’s grandson.
Miri Ben-Ari’s new show is dedicated to Balance & Sustainability. A revolutionary multimedia experience that combines the electrifying and dazzling live performance of Miri Ben-Ari with visuals dedicated to critical global challenges. Miri Ben-Ari invites you through the power of music to examine social issues based on the premise that we are all here to share this planet together.
“It is a great honor to headline the 14th World Summit of Nobel Peace Laureates and promote its message with my music. I’m excited to partner with EMMA for Peace, the City of Cape Town and the Mandela Rhodes foundation in honor of Peace, Balance and Sustainability. I’m looking forward to performing my song “Freedom” and collaborating with Kweku Mandela. Music has the power of bringing people together where otherwise it wouldn’t be possible, it can cross bridges and create a global understanding”, declared Miri Ben-Ari.
Italian company Sound Identity Communication, which endows brands and products with the power of Music, has supported pro bono EMMA for Peace for the collaboration with Miri Ben-Ari and the Summit with the making of an artistic video promotion to launch a promotional campaign aimed at spreading peace, understanding and harmony in society.