Founder & President


Paolo Petrocelli, PhD-EMBA, is a passionate, innovative and dynamic senior performing arts manager, university professor, journalist, musicologist and violinist.

Former Associate Director at IMG Artists, global leader of performing arts, festival and events management, currently he serves as Assistant to the Superintendent for international development and external relations at Rome Opera House, Advisor for international development and special projects at Royal Opera House Muscat, Cultural and Music Diplomacy Officer of the Permanent Secretariat of the World Summit of Nobel Peace Laureates and Cultural Advisor of Coldplay, the multi Grammy award-winning British band.

Former member of the board of directors of Rome Opera House, Conservatory of Music of Venice and Accademia Chigiana (one of Italy’s most prestigious music institutions), today he serves as board member at Opera Lebanon and Oregon Music Festival.

As cultural and music diplomacy ambassador, he serves in institutional roles to forge bonds through music in Europe, the Middle East, Africa, Asia and the US.

Petrocelli is the Founder and President of EMMA for Peace (Euro-Mediterranean Music Academy for Peace) the largest international organization for the promotion of music diplomacy.

In order to serve as an active citizen and support non-profit activity, he has become a leading member of some of the most prestigious international and cultural organizations, such as UNESCO, United Nations, World Economic Forum, European Music Council and International Music Council.

He is the Co-Founder and Honorary President of the Italian Youth Association for UNESCO, the largest youth organization of the UNESCO system worldwide.

Petrocelli got a PhD in Cultural Economics at IULM University and an Executive MBA at SDA Bocconi School of Management of Milan.

He is a graduate in music and musicology of both the La Sapienza University of Rome and Middlesex University of London and holds an MA in Violin Performance from the Conservatory of Santa Cecilia in Rome.

He has been a Visiting Fellow in Musicology at Yale University, Visiting Researcher at MIT Media Lab of the Massachusetts Institute of Technology.

To help shape the next generation, Petrocelli lectures at leading universities about management and international cultural relations at LUISS University in Rome, Teatro alla Scala Academy in Milan, John Cabot University and European School of Economics.

Paolo Petrocelli is a TEDx speaker.